Most founders lose buyers because their offer feels abstract. Here's how to package anything into something people actually buy.
Tiny offer + owned audience = an income buffer before sh*t hits the fan.
Use Outcome × Credibility × Scope to land a fair price fast.
Most solopreneurs build feature factories. Here's what gets you paid instead.
The UX psychology behind $3.1M in productized service revenue (and how to steal the blueprint)
